Services to support your fundraising and growth
I offer practical, hands-on support to help animal charities build fundraising systems that work - from CRM setup to long-term growth strategy.
CRM Implementation & Optimisation
Practical CRM setup and optimisation to ensure your systems reflect how your charity actually operates.
From first implementation to improving existing platforms, including Beacon CRM.
Donor & Supporter Journeys
Structured supporter journeys that improve engagement, retention and long-term value.
Connecting communications, data and touchpoints into a consistent experience.
Fundraising Strategy & Growth
Clear, achievable fundraising strategies designed to strengthen income and support sustainable growth. Focused on what will work in practice for your organisation.
Data Structure, Reporting & Insight
Structuring your data to provide clear reporting and meaningful insight.
Helping you understand your supporters, track performance and make informed decisions.
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Marketing, Websites & Optimisation
Marketing and website optimisation to improve engagement and supporter conversion.
From improving website structure to supporting email marketing platforms.
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Fundraising Growth Partner (Retainer)
Ongoing support to strengthen your fundraising, systems and strategy over time.
A flexible partnership focused on long-term impact and development.
My approach
Every organisation is different, so my approach is always tailored.
I start by understanding how your charity currently operates - your systems, processes, challenges and priorities. From there, I design and implement practical solutions that fit your day-to-day reality, not just best practice in theory.
Whether supporting a defined project or working alongside your team over time, the focus is always on creating systems and approaches that are clear, sustainable and effective.
Who's it for?
Supporting charities and purpose-led organisations looking to strengthen their fundraising, systems and long-term growth.
Animal &
Welfare Charities
Animal charities managing donors, adopters and animals often struggle to connect these relationships effectively. I help implement a CRM system so adoption journeys and donor engagement work together - improving communication and long-term support.
Charities &
Community Organisations
For charities looking to grow, I help bring structure to fundraising through clearer systems, better data and practical strategy. This creates stronger visibility, more consistent fundraising activity and improved decision-making.
Volunteer-Led
Charities
For smaller or volunteer-led teams, I provide simple, practical support to improve how you manage supporters and fundraising.
The focus is on creating lightweight systems that reduce admin and help you stay consistent.
What you can expect
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Clear, structured CRM systems that support your fundraising
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Stronger supporter engagement and retention
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Better visibility through reporting and insight
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More confidence in your data and decision-making
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Practical, sustainable fundraising processes
The aim is always to make fundraising easier to manage day-to-day, while creating a stronger foundation for long-term growth.
Beacon CRM support
I work closely with charities using Beacon CRM, supporting both implementation and optimisation.
This includes structuring data, building supporter journeys, improving reporting, and ensuring the system reflects how your organisation actually operates.
